
Donatella Versace: Her Face, Career, and the Future of Versace
There’s a reason Donatella Versace’s name still sparks curiosity years after she stepped into the spotlight. She didn’t just inherit a fashion house — she had to rebuild it after a tragedy that shook the industry.
Estimated net worth: $200 million · Founded: 1978 · Sale price: $2.12 billion · Stepped down: 2025
Quick snapshot
- Donatella became creative director after Gianni’s murder in 1997 (Encyclopaedia Britannica)
- Versace sold to Capri Holdings for $2.12 billion in 2018 (FashionNetwork)
- She stepped down as creative director in March 2025 (BBC News)
- Exact cosmetic procedures Donatella has undergone
- Future plans for her own brand
- Whether she holds a remaining stake in Versace
- 1978: Gianni Versace founds the house
- 1997: Gianni murdered; Donatella takes over
- 2018: Sale to Capri Holdings
- 2025: Donatella steps down, launches own label
- New eponymous brand under Revolve partnership
- Versace continues under new creative direction
- Donatella remains as Chief Brand Ambassador
| Attribute | Value |
|---|---|
| Full name | Donatella Versace |
| Born | 2 May 1955 |
| Nationality | Italian |
| Years active | 1978–present |
| Known for | Creative director of Versace |
| Estimated net worth | $200 million |
What’s up with Donatella Versace’s face?
Cosmetic procedures and public speculation
- Donatella has acknowledged cosmetic enhancements over the years (Encyclopaedia Britannica).
- Her appearance has been the subject of intense media scrutiny, especially her lips and overall look.
Donatella’s own statements about her look
- She has said she is comfortable with her appearance and does not seek perfection.
Comparison between earlier and current photos
- Early photos from the 1990s show a different look compared to recent red-carpet images.
What happened with Donatella Versace?
Early life and career with Gianni
- Born in Reggio Calabria in 1955, Donatella studied languages at the University of Florence before joining her brother Gianni in Milan in 1976 (amfAR).
- She became vice president of the Versace brand after its founding in 1978 (Wikipedia).
The pattern: Donatella’s early career was defined by proximity to her brother’s genius, preparing her for the leadership that tragedy would force upon her.
Becoming creative director after Gianni’s murder
- After Gianni Versace was murdered in July 1997, Donatella was publicly named artistic director in September 1997 (amfAR).
- She presented her first couture show in 1998 (Catwalk Yourself).
The implication: the transition from muse to master was abrupt, but Donatella used the grief as fuel to preserve her brother’s vision.
Stepping down in 2025 and new brand launch
- In March 2025, Donatella stepped down from her creative director role (BBC News).
- She launched a new eponymous label in partnership with Revolve later that year (FashionNetwork).
Is Versace still owned by Donatella?
Sale to Capri Holdings in 2018
- In September 2018, the Versace family sold the brand to Michael Kors (later Capri Holdings) for $2.12 billion (FashionNetwork).
Donatella’s role post-sale
- She remained creative director until 2025 and now serves as Chief Brand Ambassador (CNN).
Current ownership structure
- Capri Holdings owns Versace; it is unclear whether Donatella retains any minority stake.
Donatella traded majority ownership for global resources and brand longevity — a move that secured Versace’s place in the luxury group, but ended family control.
Who inherited Versace’s money?
Gianni Versace’s will and beneficiaries
- Gianni left his estate to his niece Allegra (daughter of Donatella) and nephew Daniel (Wikipedia).
- Donatella and her brother Santo also received portions.
Alleged disputes over the estate
- Legal disputes arose among family members over the inheritance distribution.
Is Versace LGBTQ?
Versace’s history of LGBTQ support
- Versace has consistently supported LGBTQ causes, including Pride events and campaigns (CNN).
Donatella as an LGBTQ icon
- Donatella is celebrated as a cultural icon within the LGBTQ community for her unapologetic style and advocacy (CNN).
Brand marketing and community engagement
- The brand has featured LGBTQ models and collaborated with queer artists.
While Versace’s LGBTQ support is genuine, some critics argue that high-fashion brands sometimes co-opt the community for marketing without deeper structural allyship.
Donatella Versace vs. Gianni Versace: A comparison
Two designers, two eras — one house. Here’s how the siblings compare in their approach to fashion.
| Feature | Gianni Versace | Donatella Versace |
|---|---|---|
| Tenure as creative director | 1978–1997 | 1997–2025 |
| Signature style | Bold prints, bright colors, sexy silhouettes | Continued boldness with more commercial focus, rock-star glam |
| Key contribution | Founded the house, built its identity | Preserved the brand after tragedy, expanded global reach |
| Legacy status | Iconic, murdered at 50 | Resilient, reinvented herself |
The implication: Donatella’s tenure was less about invention and more about survival and growth — a different but equally demanding skill.
Timeline: Key milestones in Donatella Versace’s life
Five events that shaped the woman and the brand.
- 1978 — Gianni founds Versace; Donatella joins as VP (amfAR)
- 1997 — Gianni murdered; Donatella takes over as creative director (Encyclopaedia Britannica)
- 2018 — Versace sold to Capri Holdings for $2.12B (FashionNetwork)
- 2025 — Steps down as creative director (BBC News)
- 2025 — Launches own label with Revolve (FashionNetwork)
The pattern: every major career event for Donatella was a response to crisis or change — she turned each pivot into an opportunity.
Confirmed facts vs. What’s unclear
Confirmed facts
- Donatella was born 2 May 1955 in Reggio Calabria (Encyclopaedia Britannica)
- She became creative director after Gianni’s death in 1997 (amfAR)
- Versace sold to Capri Holdings for $2.12B in 2018 (FashionNetwork)
What’s unclear
- Exact cosmetic procedures Donatella has had
- Whether she retains any Versace shares
- Full details of her new brand’s growth plans
Quotes from the Versace family
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress.”
— Gianni Versace (Wikipedia)
“I am who I am. I don’t want to be perfect.”
— Donatella Versace (Encyclopaedia Britannica)
The Versace legacy is one of resilience. Donatella didn’t just carry the torch — she turned it into a beacon that guided the brand through tragedy, a corporate sale, and her own reinvention. For fashion lovers in the US and beyond, the lesson is clear: family names may change hands, but true style icons never fade.
thefashiondb.com, 24fashion.tv, en.wikipedia.org, biography.com, celebritynetworth.com
Frequently asked questions
How much did Donatella sell Versace for?
The Versace family sold the brand to Capri Holdings (then Michael Kors) for $2.12 billion in 2018 (FashionNetwork).
Which is more luxury, Gucci or Versace?
Both are considered luxury houses. Gucci generally ranks higher in revenue and global brand value, but Versace maintains strong cachet in ready-to-wear and accessories.
Does anyone wear Versace anymore?
Yes — celebrities like Jennifer Lopez, Dua Lipa, and Zendaya regularly wear Versace on red carpets. The brand remains a staple among fashion insiders.
Who came first, Gucci or Versace?
Gucci was founded in 1921, while Versace was founded in 1978. Gucci is older by nearly 60 years.
What is the cheapest Versace item?
The most affordable Versace products are fragrances (starting around $50–$70) and small accessories like keychains or scarves.
Is Versace now owned by Prada?
No. Versace is owned by Capri Holdings (formerly Michael Kors). Prada has not acquired the brand.